Research and insights

At PwC, we aspire to build trust and solve important problems for our clients and our world. Explore our insights and perspectives on the issues that matter most in your business, industry and territory.

Editor's pick

2023 Global Consumer Insights Survey China report - Seizing the Moment: Is your brand strategy ready for China’s consumption recovery?

PwC’s 2023 Global Consumer Insights Survey China Report explores the four key aspects of change: economy, technology, experience, and brand. that are reshaping the consumer market.

Deep dive into more insights



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