Consumer markets

Helping businesses face challenges and explore opportunities in the changing world of retail

A unique total retail experience, a clearly-defined brand, a secure mobile commerce option. Our retail and consumer experts help you establish a clear vision for your business and deliver on it with an unwavering focus on customers.

Thrive in an increasingly digital and global economy

Today’s retail industry is continuously evolving, requiring expertise and deep market knowledge to stay ahead of customer needs.

At PwC, our retail experts bring world-leading experience in every field – from business strategy, operations, technology, to tax.  We help you with market entry, cyber security, merger and acquisition, digital consulting, data analytics, customer relationship management, system implementation, human resource management, supply chain management, and tax and customs.  We listen to your needs, identify and maximise the opportunities you seek and co-create solutions with you.


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Contact us

Michael Cheng

Michael Cheng

Asia Pacific, Mainland China and Hong Kong Consumer Markets Leader, PwC China

Tel: +[852] 2289 1033

Jennifer Ye

Jennifer Ye

Mainland China Consumer Markets Leader, PwC China

Tel: +[86] (21) 2323 3325

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